DECLARATION
I, the undersigned Mr. Gajjar Umang T.,A student of SYBBA hereby declare that this project report work presented in this report is my own my work and has been carried out under the supervision of Mr. kamal vyas of V.M.P.C.M.S.. GANPAT UNI., KHERVA.
This work has not been previously submitted to any other university for any examination.
Date: ______ ___________
Place: ______ (Mr. Gajjar Umang)
acknowledgement
I feel great pleasure to present this Project report before you. I heartily thankful to the entire person. This is helped me in guidance and collecting necessary information.
I am very much thankful to manager Mr. Rasikbhai Patel, and employees of the “Patel vihar restaurants-a multi cuisine” who have provided and sufficient guidance and necessary information about the unit which I am incorporated in this report.
I express my deepest sense of gratitude toward our college Mr. KAMAL VYAS who has guided me in preparing project report. I am also thankful to our collage staff member and my classmates who have helped in collecting true and necessary information and provided adequate and true guidance during preparing project report.
Date: __________ __________
Place: __________ (Mr. Gajjar Umang)
preface
As a part of our studies the industrial training from the principal study point of view is very important for BBA student.
As per the curriculum by the GANPAT University, it is compulsory to have a Service bas industry’s visit in SYBBA and industrial visit report. The aim of this training is to get look of what we study in the classroom study would not help to grasp the entire knowledge. Hence practical knowledge is necessary.
This report contains all the details learned by me at the best of my efforts. I hope the report serves the purpose as required.
Index
| Sr. No | Particulars | Page No. |
| 1 | General information | 5 |
| 2 | Services | 12 |
| 3 | Food & Beverage | 18 |
| 4 | Marketing Department | 26 |
| 5 | Finance Department | 38 |
| 6 | Personnel Department | 47 |
| 7 | SWOT Analysis | 59 |
| 8 | Future Plan | 62 |
| 9 | Suggestions | 64 |
| 10 | Conclusions | 65 |
| 11 | Bibliography | 67 |
General Information
General information
History & Development
Company at a glance
Location purpose
Size of the organization
Form of the organization
History & Development
The PVR was established in the year 1980, and became one of the most famous restaurants in the
PVR has come long was since its small beginning and is now one of the most famous and most respected restaurant in the
In 1999, they made one another branch at national highway 8-B.and it is also a resort.
General information
NAME OF THE HOTEL
THE PATEL VIHAR RESTURANTS
YEAR OF THE ESTLABLISHMENT
The hotel was started in the year 1980 At Rajkot as
THE PATEL VIHAR RESTRANTS
LOCATION
THE PVR is situating at
ADDRESS
Near reliance petrol pump,
Kuwadva road,
Rajkot-360003.
National high way 8-B
Nawagam
Rajkot-360003.
TELEPHONE &FAX NO.
FORM OF THE ORGANIZATION
The form of organization is joint Hindu family.
PROMOTERS
Kanubhai Patel
Ghanshyambhai Patel
Rasikbhai PAtel
LOCATION PURPOSE
Selection of location is very important factor for any business unit. Because once it would select, it will not to be change easily. The business in suitable area or a production in ‘industrial estate’ is very useful tool for produces or industry to increase profitability or decrease cost of production.
One of expert in this field remarks, “The location of plant should be field in such a manner that people interested in this success, can sell goods most profitability and can manufacture with least expenditure.”
THE PVR is situated at Kuwadva road, Near the AAN Petrol Pump,
At national high way 8B
Near Ranchod Ashram
Just 3 KM away from Bus Station
Just 1.5 Km away from Railway station
Size of organization
According to Indian company act, there three main types of industry
SMALL SCALE
MEDIUM SCALE
LARGE SCALE
The PVR has under the category of ‘MEDIUM SCALE’.
Form of organization
The main business form of organization is follows.
SOLE PROPRIETOR CONCERN
PARTNERSHIP FIRM
JOINT STOCK COMPANY
The PVR has under the category of Sole proprietorship concern.
Service Department
Service department
Introduction
Services provided
Services of front office
Introduction
WHAT SERVICE MEANS?
Service has got different meaning or can be understood in difference ways.
From the above all meaning any meaning can be considered or is applicable for the service company. But the prefect meaning will be or can be the combination of all the meanings.
“The action of helping someone working for someone, system supplying a public need & ready to assist someone when required”
THE PVR is perfectly suitable with this meaning because it helps public by providing its facilities, by giving its facilities, by satisfying public needs and also ready to assist them whenever required.
Services
A service is the most important part and major key for the success of any unit. Without a service, marketing cannot be imagined. Service is one tool in the hands of the marketing through which it gives life to all marketing program. So, the main responsibility of the marketing would be to know its service well and to take proper service decision.
BIRTHDAY PARTY:
If some one wants celebrate Birthday in THE PVR, they are providing big hall for party and arrange the event. They provided music to the party, and also arrange for cold-drink and food to the members of party so; person can get both entertainment and food.
MARRIGE PARTY:
Some one wants to arrange a marriage party. They handle the event; they provide food & other services and also provide music and other facilities.
DANCE PARTY:
If the festival of “Christmas” and “new year” they provide all the types of entertainment to the all customers. Service like music, dance floor other many types of services to celebrate festival.
MEETING & CONFERENCE HALL:
They are providing business hall for meeting & conference. If any person wants to arrange business meeting they allow them.
By this way, THE PVR provides various services to their customers. They try to provide all the types of services to the customer so customers don’t feel trouble himself. They think that BEST QUALITY SERVICES provided to customer is their responsibilities.
SERVICES OF FRONT OFFICE
Services of the front office
ô
“The action of helping someone working for someone, system supplying a public need & ready to assist someone when required”
THE PVR is perfectly suitable with this meaning because it helps public by providing its facilities, by gibing its facilities, by satisfying public needs and also ready to assist them whenever required.
Advance booking : Through direct contact, By Mail, By
Direct Telephone Contact
Party Ground Booking : Direct contact
Food &
Beverage
Department
Food & beverage Department
Introduction
Types of food
Types of lunch & Dinner
Table service
Quality control
Special raw material
Storage
Introduction
The key department of hotel is food department. If the very nice service is providing by service department but the food is not that much good. The customer does not prefer that restaurant.
In the food & beverage department, they have to making cleaning everyday. They have to use best items for making food. They have to taste quality and try to maintain quality, the main cooks having experience and ability to make best food.
THE PVR having well kitchen and cook is able & experience. Every day use best item for survive customer. They make list of item that they needed. They are always going to purchase quality product.
TYPES OF FOOD
THE PVR is multi cuisine restaurant. There is a multi type of food. They provide vegetarian. They are providing different food dishes. The objective of hotel is to provide best food & best quality to its customer.
They provided following food dishes
Gujarati
Kathiyawadi
Punjabi
South Indian
Continental
Fast food
TYPES OF LUNCH & DINNER
The price is matter depending upon the person. It defer from person to person. The price id depending on the basis of food which person selects to eat?
The person select following lunch. They have to paid amount. In this lunch, menu is fixing, food is unlimited.
Business lunch & dinner
Ordinary lunch & dinner
Special lunch
Festival lunch & dinner
Party lunch & dinner
Table service
They are providing service to their customer. They are providing soup to desert service. When any customer came in restaurant they give them welcome drink. After giving welcome drink they give menu and after selecting menu by customer. They provide customer selected food within in 20 minutes. After it customers want anything, they provided it to them.
Quality control
THE PVR is maintaining quality by experience & expert person. They never compromise to its quality & services. They always try to its level best.
Good raw material
Maintain quality by experience employee
Food make by experience man
Special dishes make by expert man
Special row material of food
Every hotel has some special material which is not use by any one of its competitor
Fresh vegetables
Fresh ingredients
STORAGE
THE PVR is having storage department in which they are store different raw material some of them have long period like 15 day to changes, some of them have very short period i.e. daily.
The store keeper examine store after every 15 days this stoke is oil, sugar, tea, coffee. And other stock examines store daily bases i.e. fresh vegetable, milk.
After examine by storekeeper, he make a list of things that will be needed and give to purchase manager, purchase manager take form cashier and purchase thing listed in list.
The store keeper has to visit storage department and check the stock otherwise it is create difficulty for cooks. And mismanagement is place. But THE PVR has proper management of food & beverage department. It is strength of the unit.
Marketing
Department
MARKETING DEPARTMENT
Introduction
Objective of marketing
Marketing mix
Product mix
Pricing policy
Promotion mix
Market research
Advertisement
Sales promotion
Competitors
INTRODUCTION
In this global economy, marketing management occupies a significant place whether it is a new firm or it is an established unit. In this combative world every concern organization objective, an efficient & effective organization of marketing department is a prime condition.
Marketing occupies an important position in the organization of business unit. Without proper marketing the company cannot achieve its goal. According modern marketing concept," marketing starts with the products idea and ends with customer’s satisfaction.”
According to Philip Kotler, “Marketing is the process of planning, and executive the conception, pricing promotion and distribution of goods ideas to create exchanging with target groups that satisfy customer and organization objective.”
The concept of market is very much impotent in marketing. The American Marketing Association defines “A market as the aggregate demand of the potential buyer for product/service.”
It is said that without efficient marketing of the goods, even though we will create best product, but we cannot sell it.
OBJECTIVE OF MARKETING
In the business, each &every activity having some objective. In that manner marketing has also some objectives. And THE PVR’s objectives are as follows.
To find new and fresh customers and sale their company product.
Try to make good and quality product.
To provide successful distribution to customers.
To sale their goods in new areas and make new customers and satisfy old customers.
MARKETING MIX
“Marketing mix is the set of marketing tools that the firm uses to pursue its marketing objective in the target market”
- Philip Kotler
The basis of marketing operation is the co-ordination of four key variables namely,
Product
Price
Place
Promotion
4P`S of Marketing
PRODUCT MIX
Product mix is the list of all product offered for sale by a company. It is defined as “The composite of product offered for sale by a firm or a business unit.”
The product mix of a company has two characteristics: -
Depth
Width
Depth depends on the number of products items with in each product line.
Width depends on the number of products group of products line with in the company.
THE PVR has product width in food dishes. I.e. Mexican, Thai, Italian, Punjabi, Chinese, & continental items.
THE PVR has product width also in Room. I.e. family tables, executive tables, ac rooms, couple rooms.
PRICING POLICY
Pricing is a very critical decision in marketing management. It is a price regulator of production, distribution and consumption of goods. Pricing strategy determines the firm’s position in the market.
Pricing decision has strategic importance in any enterprise. It means decision of determining price of a product. Price can be defined as the exchange value of the goods or services in the terms of money. The price of products should be determined in such a matter so as to offer a reasonable amount of profit to the manufacturer, a reasonable remuneration to middle man and the maximum satisfaction to the consumers.
Price is an important element in the marketing mix. The policy is only factor that generate revenue other factor are expense. Price is only revenue generate element. So profits depend upon the price.
While deciding the price of product, following factors are considered as cost:
Cost of raw material
Wags paid
Electricity expenses
Estimating cost
Other cost
Promotion mix
The marketing mix activates or product planning and distribution are performed mainly with in business or between a business and the member of its distribution channels. However, though its promotional activities, a firm communicates directly with potential customers and as well we see, it is not a simple process.
Basically, promotion is a attempt to influence, and more specifically promotion is an element in an organization marketing mix that serves to inform, persuade and remind the market of the product and the organization selling it, in hopes of influencing the recipient ‘s feeling, belief or behavior.
“Promotion consists of those activities that are designed to bring a company goods and services to the favorable attention of customer”
There are four forms of promotion are as follows.
Personal Selling
Advertising
Sales Promotion
Publicity And Public Relation
THE PVR makes a promotion activity. So they can increase the volume of sales and earning maximum profit.
Market research
Marketing research is a systemizing gathering recording and analyzing the date about the marketing problem to facilitate decision making.
Thus, marketing research concentrates on the study of product planning, advertising and sales promotion, distribution, structure, marketing strategies, marketing competition, buyer’s behavior and attitude in the marketing place.
THE PVR is NOT high quality business hotel. The hotel offers consistently high standard of facility and accommodation. Therefore THE PVR is one of the best restaurants in the
Advertisement
Advertisement is one of the most essential that is carried on by most of the companies. The main purpose of every organization is to promote sales and for this purpose each and every organization use advertisement.
Advertisement can define as “Mass, paid communication presentation and promotion of goods, service or ideas by an identified sponsor, it is paid communication, because the advertising has to pay for the space or time in which his advertising.”
It is a modern business word and in modern business world no business can survive without advertisement. So advertisement is must.
Advertising is nothing but a paid from of non-personal presentation or promotion of ideas, goods or services by an identified sponsor.
The advertisement at THE PVR is mainly media like Print Media like newspapers, magazines, trade journals etc.
Sales promotion
Now, day in competition are sales promotion activities become most powerful in any of the organization to promote the sale? The Grand Regency also tries it best for sales promotion.
THE PVR gives discount on their regular customer. They are also provide group package on food, they provide discount on some special event. They are doing sales promotion activity by this way.
COMPITITORS
In the market have many hotels but some hotel have very good quality & reputation in city. THE PVR is one of them. In short period THE PVR makes good value in the market but competitors still today.
The owner of THE PVR does not believe in competition and also not compete with competitors but we known that in every firm has competitor. These are following.
Temptations
Lord’s banquet
Sager restaurant
Finance
Department
FINANCE DEPARTMENT
Introduction
Financing planning
Financial sources
Capital structure
Management of working capital
Management of fixed assets
Profit
Account
Introduction
Finance is the lifeblood of the business. It is impossible to run a business without finance. In every function of business need finance. In this way the finance is important role in business.
“Finance is like an arm or left either you use it or loose it”.
Financial management is that manage real activity, which is concerned with the planning and controlling of the firms financials recourses. A capable financial management can lead the unit to the path of highly profitability with limited financial turnings.
Financial management is responsible for estimation of financial resources; their procurement and their application in a manner in which they help the enterprise grow according to well-defined objectives.
All the activities requires finance for their implementation like to establish a business, to buy row materials and machines, to make production, to pay wages, salaries, to market the products etc.
Financial planning
Planning is very necessary for the smooth running of the business. Planning means deciding in advance what is to be done.
Financial planning means deciding in advance the financial activities to be carried on to achieve the basic objective of the firm. The success or failure of any business enter price depends up on the formation of financial planning if the financial planning is prepaid carefully, accurately and without any fault, than enter price will get success in it’s business. If involves the setting of objective and identification of the variable affecting the objective.
In THE PVR, they also are doing financial planning. The top management does the financial planning every year.
FINNACIAL PLANNING
Sources of finance mean that from where to collect funds and from where money comes for industries and also at sometime in which way it comes at the time of requirements. Generally there are two source of finance i.e.
Internal Sources
External Sources
THE PVR has both internal sources and external sources of finance.
CAPITAL STRUCTURE
Capital structure is a very important decision for the company. Here the company determines the formation of capital or mix of different types of long terms funds.
Capital structure refers to the composition of long terms sources of funds as debentures, long terms debtors, preference share capital, equity share capital and retained earnings i.e. reserve and surplus.
Fixed assets : 15 crores
Current assets : 5 lacs
Reserves : 15 lacs
Borrowed capital : 45 lacs
.
Management of working capital
Working capital refers to the funds locked up in materials, working progress, finished goods, receivable and cash, etc. since this asset are known as current assets, in very simple terms, “working capital may be defined as capital invested in current assets”
According to Hoagland, “working capital is decretive of that capital which is the fixed. But the more common use of the working capital is to consider it as the different between the book value of the current assets and current liability”.
Working capital plays as an important role in any organization. The management of working capital is done in such a way so that the firm dose not faces financial crises because or the secrecy of financial will create disturbance in the working of the unit.
In THE PVR working capital is Rs. 5, 00,000. They manage working capital as the monthly basis.
MANAGEMENT OF FIXED CAPITAL
Management of fixed assets is very important in any organization. Fixed assets of a company are the permanent capital of the company. They are helped in the production process. They can be used year by year for a long period of time, they must be checked. A large fixed asset does not mean that the firms are very well but there must be proper use of fixed assets.
There must be proper and appropriate provision for depreciation of on fixed assets. The financial manager is responsible for maintaining proper management of fixed assets. Financial manager has to take proper decision for the investment in fixed assets.
The total fixed assets of THE PVR is Rs. 15, 00, 00,000 /- only.
PROFIT
Over and above the other objective of a business the basic objectives of any organization is making profit. The entire existents of the business depend on its profitability. Profitability of a firm means consist ratio and percentage of total profit earned on an annual bases. It is always observe to be well maintaining in every firm.
THE PVR has successfully in earning a profit of 30% only.
ACCOUNT
THE PVR maintains its accounts double entry system and accounting is computerized and it is given a contract to a third party who manages whole accounting system.
Personnel
Department
Personnel department
Introduction
Recruitment & Selection
Training
Personnel record
Wages & Salary Administration
Employee Benefits
Time Keeping System
Introduction
The main componential organization is their employee an organization requires the services of its employees to achieve is goals. Therefore human resources are the most evident part of an organization.
“Personnel management is the planning, organizing, direction, controlling of the procurement, development, compensation, integration and malignance of people of the purpose of contribution to organization, individual and social goal.”
-EDWARD FLIPPO
Personnel management is concerned with managing people at work. All the activity of the unit are initiated and determined by the employees, who make up plants, institutions or offices. All these are up productive without employees. Thus, personnel management covers the management of employees at all level.
An organization may be manufacturing firm, a business concern, an insurance company, a government agency, social organization, hospital a university, a public school, religious trust or even families. It may be small or large, simple or complex, it needs to manage the efforts of the humans engaged in it and to direct them towards organization missions and goals.
The internal department structure of personnel department varies widely from one company to another; the personnel department has to function as a medium to establish healthy relationship between the management and the employee.
Recruitment & Selection
RECRUITMENT is the process of attracting, potential, qualified a competent employee with required characteristic and in proper quantity.
“Recruitment is the process of finding and attracting capable applicants for employment the process begins with the new recruit are sought and ends when their application are submitted the result is a pool of applicants from which new employee are selected”
In simple terms recruitment is understood as the process of searching for obtaining applicant for job, from among whom the right people can be selected.
Recruitment is the process of selecting efficient & trustworthy employees who are willing to apply for the job. Recruitment aims to develop & maintain proper manpower resources.
There are mainly three method of recruitment are as follows:
DIRECT METHOD
INDIRECT METHOD
THIRD PARTY METHOD
There are various sources of recruitment which are as above
Sources of recruitment
Internal recruitment External recruitment
Present Employee Advertisement
Employee Referrals Trade/professions association
Formal Employee Employment exchange
Previous applicant Campus recruitment
Consultants
THE PVR recruits from internal sources for recruitment like Formal Employee, Employee Referrals. And if it is not selected they are going for advertising in local news paper.
SELECTION
The objective of selection process is to determine whether an applicant meets the qualification for a specific job & to choose the applicant who is most likely to perform well in job.
This information is accrued in a number of steps or stages. It is a very complicated and it is generally based on the nature and technology of the unit. It is concerned with securing relevant information about an applicant like education, date of birth, age and his qualification etc.
“Selection is the process of choosing the individual who posses the necessary skills, ability and personality to successfully fill specific job in the organization”
“Selection is the process of picking individual from pull of applicants with necessary qualification.”
Selection process
Selection is a process by which the qualified personnel can be chosen from the application selection is process in the hand of management to get qualify and disqualify applicant by various methods. In THE PVR selection process is being worked as under.
Interview
Preliminary Selection
Final Selection
Training
Training is the act of increasing the knowledge and skill of an employee for doing a particular job; it is a corner stone of sound management. It makes the employees and techniques of production more effective. Apart from this, it enables employees to develop and rise within the organization and increase their market value, earning power and security.
“Tanning and development refer to importing of specific skills, abilities and knowledge and performance of employee.”
An every institutions or organization trains their worker after selection of the person. Training is a technique by which a management also gets information that, this employee is right for the job or not.
THE PVR is giving training to new employees by senior. They are planning for giving training to employee in other branch.
PERSONNEL RECORD
In personal record, compete up to date information is maintained about employees. Every unit have record book for employees in which record information about employee, leave, promotion, punished men etc.
THE PVR has record book of employees. These record books are as follow.
Attendance register
Salary-wages register
Casual leave register
Bonus register
WAGES & SALARY
Wages and salary is one of the important functions for organization as well as staff working in it. It is motive the person to effective, so it is most important work.
In THE PVR hotel wages & salary is to be paid on monthly basis. They pay salary to their employee on 7th in every month.
EMPLOYEE BENEFIT
In today companies gives benefits to their worker or employ. THE PVR hotel provides following facilities.
Festival gift
Bonus
Loan
Provident Funds
Overtime
Vehicle
TIME KEEPING SYSTEM
Time keeping system for a one person or a firm should develop an effective time keeping system.
Each unit must have its own time keeping system. Since time must for every company to measure the regularity of its employee. In time keeping system the arrival and living of employees are recorded.
THE PVR has a TWO shift of duties. The employees of this company CAN`T enjoy one off-day in a week. Beside they can NOT also enjoy the festival holidays.
SWOT
Analysis
Swot analysis
S.W.O.T. analysis is a too for auditing an organization and its environment. It is the first stage of planning and helps marketers to focus on key issue. Ones key issues have been identify the feed in to market objective. SWOT stands for
Strength
Weakness
Strengths
Threats
Threats SWOT Analysis
Strength and Weaknesses are internal factor.
Strengths :
o Well manner staff
o Best location
o Rates of food
Weakness :
o Vehicle Parking
o High way
o New HOTEL at kalawad road.
Threats :
o RMC
o Hotel crystal
o Garden restaurants
o Temptation
Future
Plan
Future plan
In 2009, THE PVR wants to establish new hotel at kalawad road near love temple, with the five star facilities.
In current restaurants, they want to make one big hall for the conference.
Suggestions
Suggestions
Though the workers are well manner, they are also irresponsible, irregular and also indiscipline in their work so manager of the unit has to be alert to their work and try to take motivational action to reduce the problem with workers.
As THE PVR is not focused o advertisement of their service. THE PVR should make more advertisement.
Conclusion
Conclusion
I visited THE PVR at
In PVR the relation between employee and employer are very good and harmonious. I enjoyed very much with the staff of the unit.
For better future and great success in new hotel, my all good wishes always with PVR. I wish them for better achievement.
Bibliography
Bibliography
Marketing management : Philip Kotler
Financial Management : I M Panday
Personnel Management : C B Memoria
